Bark Branding Course

Your brand isn’t just your name or PFP—it’s the way people think about you.

When you hear Nike, you think sports, competition, “Just Do It.”When you see Coca-Cola, you think nostalgia, red cans, Christmas.

The same thing happens in Web3. Some names make people think winner, visionary, big player. Others make people think clown, nobody, spam bot.

Your job is to control that perception and make sure people associate your name with authority, influence, and success.

Your name and handle are the first things people see. If they’re hard to spell, forgettable, or confusing, you’ve already lost.
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 •  Keep it short & clean – 2-5 letters is best (Bark, Web, Solo, Yan)
 •  One syllable preferred – Simple names are easier to remember.
 •  Latin-based / Western names – Must be easy to pronounce out loud.
 •  Match your handle – If your name is Bob, your handle could be Bobmeta, Bobcrypto, Bobxyz.
 •  A bad name = instant invisibility. Pick one that sticks.
 •  No numbers, symbols, or emojis – They make you harder to search.
 •  No third-party fonts – Keep it standard for visibility and recognition.
 •  Check autocorrect – If X changes your name when you type it, pick another.

 •  Use high-contrast images – X is dark mode by default, don’t blend in.
 •  It should stand out on the timeline – Instantly recognizable from a distance.
 •  Be noticeable up close & from far – A strong PFP works at any size.
 •  Pick something relevant to the current meta – A community should already exist around it.
 •  Your PFP should help you make content – Something that sparks engagement.
 •  It should represent something bigger than just you – A movement, brand, or culture.
 •  Don’t crop or modify it – Keep it original to maintain recognition.
 •  Always save & post it in the highest quality – Position it correctly in the frame.
 •  If your PFP doesn’t pop in a crowded Space, doesn’t make people stop scrolling, and doesn’t connect you to a community, it’s not good enough.

 •  A verified account = more reach, more credibility, and better connections.
 •  X favors verified engagement – More visibility in replies and feeds
 •  It makes you look legit – People take you seriously
 •  It unlocks monetization & algorithm benefits.
 •  This isn’t just about a blue check—it’s about long-term monetization.
 •  With subscriptions and revenue share, you can turn your posts into a real income stream. People are making $10,000+ a month just by staying consistent, engaging smartly, and following the right steps.
 •  You can’t skip this. If you’re serious about building a brand that pays you back, verification is a must.

 •  Posting is how you control attention. But most people post garbage and wonder why nobody cares.
 •  A strong X brand isn’t just about what you post—it’s about how you post, when you post, and how consistently you show up.

The 1, 2, 3 Method:

‍  •  1-3 lines per post – Short, punchy, easy to read.
 •  Spacing is key – Walls of text kill engagement.
 •  Hook first, value second – Get attention before delivering info.

 •  Your banner isn’t the main attraction—but that doesn’t mean it should be ignored.
 •  A good banner complements your profile, reinforces your brand, and adds context without being distracting or annoying.
 •  Follow your PFP’s color scheme – Your profile should feel cohesive at a glance.
 •  Keep it clean – Too much clutter makes it look unprofessional.
 •  Minimal text, maximum impact – If you add text, make it bold and readable.
 •  Consider adding your name – Reinforces brand recognition across your profile.
 •  Your banner is the backdrop to your brand. It should support your image, not overpower it.

 •  If you’re not talking in Spaces, you’re leaving all the best opportunities on the table.
 •  Speaking = 10x engagement vs. lurking
 •  Hosting = 100x brand growth
 •  Doesn’t matter if you start small—consistency wins
 •  Just show up and talk. That’s how you build connections that actually matter.