The Doginal Dogs
Brand Kit

This is your official resource for using the Doginal Dogs brand assets correctly.

Whether you're creating fan art, merch, social posts, community content, or just vibing with the pixel pups, these guidelines help keep our retro, nostalgic, energy consistent, fun, and instantly recognizable.

All assets are free to use for non-commercial community & personal purposes. For commercial use (merch, partnerships, large-scale promotions), please reach out by opening a ticket on our Discord.

Let's keep the Doginal Dogs spirit strong: bold contrasts, soft pastel nostalgia, pixel perfection, and maximum woof!

Logo

The Doginal Dogs brand logo is a bold pixelated text design in retro pixel style, embodying the project's nostalgic, on-chain Dogecoin inscription vibe and making the brand instantly recognizable and fun.

Mascot

The Doginal Dogs brand mascot is a fictional character (often an animal, person, or object) that personifies a brand, making it more relatable, memorable, and engaging for audiences.

Colors

The Doginal Dogs brand colors are a vibrant retro palette of soft pastels, warm and cool tones that blend seamlessly or stand alone, evoking 80s nostalgia, crypto pixel art energy, and welcoming community vibes.

The Logo

The Doginal Dogs logo is a bold, pixelated text masterpiece in true retro style, evoking vintage arcade vibes, Dogecoin, NFTs, Digital Collectibles culture, and on-chain authenticity. It's simple, memorable, and screams "this is crypto nostalgia done right."
Always keep it pixel-perfect, never smooth, upscale artificially, or add filters.
Maintain clear space around it (at least the vertical/horizontal size of the "o" letter)
Minimum size: 100px wide on digital, 1 inch in print.
Do not rotate, stretch, recolor, or add effects, keep it authentic!
Preferred formats: PNG or high-res pixel versions.

Gary

It is the principal mascot for the Doginal Dogs brand.

Some call it a logo, others a character, but the truth is, it's Gary.

Mary

The female version of the Doginal Dogs mascot.

Embodies the strength and passion of the amazing women in the pack.

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The Mascot

A brand mascot is a fictional character (often an animal, person, or object) that personifies a brand, making it more relatable, memorable, and engaging for audiences.
Build emotional connections.
Boost memorability and recognition.
Enhance storytelling and engagement.

The Colors

Bright. Bold. Pure pixel crypto nostalgia.

These 9 hues deliver that classic pixel art + crypto culture.

No gradients, no filters, no mercy.
Use exact HEX codes only.
Flat colors. No shading, gradients, or effects.
Preferred format: PNG or high-res JPG/JPEG.
Prioritize good contrast.

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